Alright. So it’s no secret that I ride for Beautycounter. (or at least I hope it’s not a secret!)
I don’t use all of their products and I also don’t exclusively use their products.
Because of Beautycounter I now know better. I can make better and safer decisions for me and my family.
And because of Beautycounter I have learned that high quality products are no joke AND worth the hype.
If you know me, I rarely say anything is worth the hype!
So real quick. Let me share the make-up products I literally use every time I put on makeup.
Then I can touch on why this all matters to me.
Y’all. Full disclosure, I was a Tint Skin Foundation user from the jump. I’ve always felt I needed the most coverage I could get because of unevenness and hyperpigmentation (which is improving, but you’ll have to check the skin care post to peep what I’m using). But a friend of mine purchased this product and after that first selfie she sent me raving about how much she was loving it, I HAD to get my own. Y’all she was GLOW-ING. No lie.
This stuff gives you a dewy evening of your skin tone AND it has SPF. And the good SPF, meaning that stuff that is safer for the oceans due to Beautycounter’s use of non-nano zinc oxide.
So what makes it great (besides the glow and spf), is in the ingredients. Dew Skin uses:
- Black currant, which evens skin tone & boosts radiance
- Peony root extract, to encourage water retention (hello glow)
- Vitamin C, that brightens
It comes in 5 different shades and is gluten free.
If you live in the DC area or anywhere with humidity, this will be your angel. Trust. It’s a finishing powder that does not mess around when it comes to setting your makeup and absorbing shine. It leaves no white residue on my skin and leaves me looking even and flawless.
The safter ingredient that makes this possible? Corn starch. It absorbs oil while leaving you feeling and looking silky smooth.
Beautycounter does third party testing for heavy metals to make sure we are staying ahead of the game & providing you with a safe product.
It is vegan & gluten, nut and soy free.
You could just use this and be good to go. It’s this beautiful silky and buildable bronzer product that I didn’t think existed. Truth be told I’m truly one of those girls that can live with just a good bronzer. I have been that way since my teammate introduced it to me in the locker room at college.
But ever since I jumped on the, “I don’t want harmful chemicals in my bloodstream” train, I’ve struggled to find one that meets my expectations. This stuff does.
The secret? Butterpowder. It boosts wear and conditions your skin. Uh, duh! Yes please.
Every batch is tested for heavy metals. And because Beautycounter means what they say, out of the 63 colorants that the US allows, they only use 18 (10 of which are naturally derived).
This product is vegan and gluten & nut free.
I’ve been on a journey to growing out my eyebrows for the last year or so. And prior to that I never really thought much about them, outside of the occasional plucking.
The wand on this pencil alone is heaven. If I’m being lazy (and who are we kidding that is A LOT of my days), I just use this puppy to brush my brows out and bam! I look put together. But even when I do use the pencil to fill in the gaps, it defines my brows and is easy enough for this rookie to manage. The brush (after pencil application) always pulls through again by blending and evening things out. It’s amazing.
What makes it great? Rosemary Leaf Extract. This is an antioxidant that is meant to stabilize oil, wax and colorants.
This product is also third party tested for heavy metals, and often has “zero detect” levels. Your eyes are thanking you already. Can you hear them?
The brow pencil is nut and gluten free.
These eyeshadow options are vibrant and offer you long color wear. The range in this palette makes it great for all occasions. I bring it with me everywhere because I can switch from day to night effortlessly.
This product also uses butter powder to boost pigment and wear, while being soothing to your skin.
It is test batched for heavy metals and uses only 18 cosmetic colorants (out of the 63 allowed in the US). Remember what I said about your eyes thanking you?
*Side note as a Lasik patient, this is sooooo important to me. Don’t mess up those wonderful seeing eyes, please.
This product is vegan and gluten & nut free.
My lipgloss be poppin, my lipgloss be cool. (shout out to Lil Mama) No, but seriously. It is. Both of those things. Because of this stuff right here!
It’s smooth. It’s not sticky. It moisturizes and nourishes my lips! They are fifty-leven wonderful colors (even for my ever changing skin tone!).
The secret sauce that makes these babies so wonderful are:
- Carnauba wax, which promotes a long-lasting hydrating shine. (fun fact: this stuff is native to Brazil and is called the Queen of Wax)
- Jojoba Seed Oil, that allows moisture to be easily absorbed
- Vitamin E (safer, alternative preservative), is an antioxidant and provides skin conditioning properties
Beautycounter’s lip gloss is tested for heavy metals and uses no synthetic fragrance.
It is gluten, nut and soy free.
So. Why did I get involved with Beautycounter?
Honestly? While it didn’t make a whole lot of sense to me initially either, the answer is pretty damn simple.
“Everyone means everyone”.
I wanted to be sure I played a part in making sure that everyone was an inclusive term.
Beautycounter’s mission is to Get safer products into the hands of everyone. And they back that up. Their foot is literally where their mouth is. You can see that in the steps they take into legislative buildings to meet with senators and discuss improving the regulations within the beauty industry. (I know this first hand, because I was one of those consultants who sat down with my senator, this year, to educate him & gain his support).
And Beautycounter puts their money where their mouth is in research, rigorous testing practices, their never list (list of ingredients they promise to never use due to their link to harmful effects), as well as in their partnership with other safer companies.
Lastly, their walk the walk with their B Corporation and Leaping Bunny certifications.
As a millennial, as a black woman, as a mother, I wholeheartedly believe that we vote with our dollars. I believe in what Beautycounter is doing for me and for the future generations. I don’t want my son or any of my “nieces” to have to worry about what ingredient is what, what it’s risks are, and what products it shows up in. Period.
I’ll leave you with a few points on why safety and this advocacy Beautycounter is all about is so important.
- Due to lack of regulation, beauty brands are not required to test for heavy metals or other known contaminants
- Beautycounter bans over 1500 ingredients (including hormone disrupting agents), and the US bans 30 – comparatively the EU bans approximately 1400
- The FDA has no oversight to recall products with known harmful ingredients
- “Fragrance” is considered a trade secret in the cosmetics and beauty industry, meaning companies don’t have to disclose what they put in their products under that label. (Feels safe, right?)
- The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938 (Yeah, NOTHING has changed in 81 years….)
- Babies are being born pre-polluted. Study done with cord blood found that there were over 200 toxic chemicals in a babies cord blood.
- 1 in 2 men & 1 in 3 women will have cancer in their lifetime – only 10% of these cancer-stricken people will have a genetic link. (No, but seriously!!) That means 90% of these people have cancer largely because of environmental factors
- Of the over 80,000 chemicals on the market today – only 10% have ever been tested for safety (So, you know, only like 8,000. Cool.)
In case you didn’t know…
- B-corp certification. What’s that? Beautycounter is one of 2,655 companies who are held to a high standard & required to consider the impact of our decisions on workers, customers, suppliers, communities & the environment.
- EWG Certified. This certification asks companies to submit significantly more detailed information to help confirm that
- Companies are making full disclosure to their consumers
- That their products are adequately preserved and free of contaminants
- That manufacturing processes meet EWG’s rigorous criteria
By advocating for better regulations, Beautycounter is supporting the idea that a beauty industry can exist in which you don’t have to choose from a few companies doing right, but you can go to any store in the US and get whatever product you want (and at whatever cost you can afford) and still be safe because proper regulations will be in place for you to do just that.
Protect the consumer. That’s the goal.
Who doesn’t want that?! Why wouldn’t I support that?!